When a product enters the circulation field from the production field, it must go through multiple stages such as warehousing, moving, transportation, loading and unloading, and inevitably undergo physical processes such as slight collisions and vibrations.
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(1) Protection function: When a product enters the circulation field from the production field, it must go through multiple stages such as warehousing, moving, transportation, loading and unloading, and inevitably undergo physical processes such as slight collisions and vibrations. Sometimes, it is also affected by chemical factors such as temperature, environment, and light.
Therefore, packaging must provide effective protection against various factors mentioned above to a greater extent, especially fragile products such as glass and ceramics, as well as perishable products such as food and beverage. Packaging is particularly important. It can be said that without packaging to protect them, these products will be difficult to achieve corporate profits.
(2) The function of promoting sales: The product is produced for sales purposes. If the product cannot be sold, packaging loses its meaning, and the development of the enterprise enters a dead end. Therefore, how to visualize and idealize the physiological and psychological needs of consumers for goods on packaging, making the product a symbol of consumer personality, promoting consumer love, and ultimately promoting the completion of consumer purchasing behavior, has become an important function of packaging.
(3) Communicate product information and promote the function of the product: packaging is the external reflection of the internal product. In the process of protecting and decorating products, product packaging creates a beautiful visual image for consumers through images, patterns, text, etc., expressing and promoting the characteristics and functions of the product in different forms, helping consumers understand the product, stimulating people's visual perception, and winning more shoppers and consumers, making it easy for consumers to find the product they need.
(4) The function of increasing product added value: Successful product design can have approximately 5% added value, while successful packaging design has 20% -30% added value. Therefore, all successful enterprises are models that attach great importance to creating added value through packaging. This is also true in real life. Taking ceramic products as an example, a person sculpture ceramic without packaging is priced at 40 yuan. After packaging for 5 yuan, the selling price becomes 65 yuan, and the sales are good. This situation is more evident in high-end porcelain, especially gift porcelain. This additional ratio is sometimes incredibly high.
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