Rigid Paper Box

If you are preparing to launch a new product, what message do you need to convey to customers through the Rigid Paper Box of the product?

In addition to the subjective choice of users, the packaging of well-known brands seems to be more easily recognized by potential users. The reason is that most well-known brands will maintain the consistency of brand elements when customizing packaging boxes and brand marketing. Therefore, for a new brand, it is not only necessary to design design elements that can attract users' attention, but also to keep consistent with other marketing of the brand.

The Rigid Paper Box is an important part of the shopping experience. When you check the commodities on the retail shelves, your brain will subconsciously make a preliminary judgment on the cosmetics in front of you. Therefore, we need to attract the attention of target users through packaging design. The most basic thing is to understand the preferences of target users and their needs for cosmetics through investigation.

According to the research, more than 30% of the purchase decisions are made because the information and advantages of the product are accurately conveyed in the Rigid Paper Box. Although a creative packaging box can help attract the attention of potential customers, the premise for customers to make a purchase decision is to have a basic understanding of the product. Only when the product meets their own needs can they purchase it.

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