Commodity Packaging Strategy

The packaging of enterprise products should not be imitated as much as possible, and should not be the same as other packaging. Instead, new materials, new processes, new patterns and new shapes are used to give consumers a new feeling. For example, packaging made of renewable and degradable materials is more popular. This aspect is convenient for consumers, and also meets the trend of environmental protection, and establishes a good image for the enterprise. Convenient packaging strategy. When designing and purchasing product packaging, enterprises must consider to bring convenience to consumers in purchasing, carrying, using, and keeping. In order to make it easier for consumers to buy, companies will combine products with different styles, uses and tastes into multiple packages or combined packages.

Cheap packaging strategy. This packaging strategy is that the enterprise uses low-cost, simple-structured packaging, which is usually used for daily supplies that are used in large quantities. Such as general clothing, footwear, edible salt, monosodium glutamate, boiled Chinese medicine, fresh milk in bags and so on. Of course, companies adopting this packaging strategy should not purchase at will because of low consumer requirements, but should consider its applicable and economical characteristics.

Series packaging strategy. The difference between this kind of packaging and series packaging is that the series packaging is the same kind of goods, and the complete set of packaging is different goods. Such as travel supplies boxes, cosmetic boxes, the traditional four treasures of the study-pen, ink, paper, etc., are a complete package.