When buying gifts, we always tell ourselves not to judge people by their appearance. However, in this era of "beauty is justice", more than 70% of shoppers admit that they will make purchase decisions according to gift packaging. When shopping, each component of the elegant mailer box...
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When buying gifts, we always tell ourselves not to judge people by their appearance. However, in this era of "beauty is justice", more than 70% of shoppers admit that they will make purchase decisions according to gift packaging. When shopping, each component of the elegant mailer box will affect customers' purchase decisions, such as material, design and so on. Although there will be some differences between different industries and market segments, many concepts of packaging design are the same.
elegant shipping box can quickly catch the attention of customers through eye-catching aesthetics, but its function should be put in the first place. Packaging is precise and complex. The cooperation between packaging design team and packaging box manufacturer is very important. Understand the target customers, functions and details of the product, which can facilitate the designer to better design the packaging box to attract the target customers. The function of the packaging box must be a part of the design. Some design considerations for functional components include where to place key product details to ensure that they can be quickly observed by customers.
Gift packaging design trends have changed dramatically over time to keep up with changing customer preferences. Now, when buying new products, many customers have certain expectations for the products they want to buy. For example:
Minimalism: show more product details through simple product packaging boxes, so that products can attract consumers.
Cartoon design: too serious packaging design concept is out of date. Using interesting cartoon graphics can make your packaging more approachable and impress your customers.
Retro Design: what is fashion? Fashion is actually a huge reincarnation. Combining modern design elements with retro concepts can not only make products very fashionable, but also make your customers feel nostalgic.
Although creative elegant packaging box is very novel, it has now become a more standardized method. The present gift packaging technology can completely realize personalization and customization. Many companies can create personalized experiences through packaging to surprise their customers. Aim at the target customer groups and add customized information and luxury elements in line with their aesthetics in the packaging. Only in this way can we stand out in this era with "beauty" as the standard.
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