Package Design

Packaging design must play the role of promotion, and it must first attract the attention of consumers, because only the products that attract consumers' attention can be purchased. Therefore, the packaging should use novel and unique shapes, bright and eye-catching colors, beautiful and exquisite patterns, and unique materials to make the packaging appear eye-catching effects, so that consumers will have a strong interest when they see it.

Strange and novel shapes can attract consumers' attention. For example, the shape of wine bottles is generally cylindrical. Some bottles use imitation modeling and are designed into complex anchors or human shapes. Among a group of bottles with cylindrical or rectangular parallelepiped shapes, they will look very prominent and beautiful. .

The beauty of color is the easiest for people to feel. Some market scholars even think that color is the first factor in determining sales. They have found in long-term market surveys that some colors are used as product packaging, which will make the product surprisingly difficult to sell. Gray is one of them. They believe that this is because gray is difficult to make people excited and naturally difficult to generate an impulse to buy. They proposed that red, blue, white, and black are the four major sales colors. This was discovered when they made red, blue, white, black, green, orange, yellow, and brown images and compared them. Taking red as an example, it has the largest number of images, and it is the image that has the strongest relationship with life, such as the sun, fire, blood, etc. Therefore, red is the most exciting. Blue, white, and black are also closely related to the sun. The sun always hangs above the blue sky. As soon as the sun goes down, the sky will be dark. When the sun rises again at dawn, the sky in the east will turn white. These four colors are important colors that govern our daily life. They can trigger consumers when used as sales colors. This analysis has certain rationality. Patterns work in combination with color. The carton packaging of the "Xuelian" brand cashmere sweater is soft light green, and the box has a protruding white snow lotus pattern, which is particularly elegant and eye-catching. There is a sign with an antique black pattern on the red background outside the bottle of "West Han Dynasty Wine". Four strong and dignified black ephemerals "West Han Dynasty Wine" on the background of the withered yellow background of the box, like an old man is telling A long story, in a row of colorful wine bottles, its unique style is very eye-catching.