Design Color

When designing the packaging box, the color technique should pay attention to the following points: one is the care relationship between color and package; the other is the contrast relationship between color and color itself. These two points are the key to the use of color.

Care of color and packaging

So, where should we talk about the relationship between color and packaging? It is mainly through the external packaging color that can reveal or reflect the internal packaging items. It makes people basically perceive or associate what the inner packaging is at a glance. We can walk into the store and take a look at the goods, and many products have not reflected this care relationship. This makes it impossible for consumers to think about what is packaged from the inside and out. Of course, it cannot play a positive role in promoting the sales of products. The color of the normal external packaging should be to grasp such a feature to varying degrees;

(1) From the industry forward, the normal color of food packaging uses the main colors of goose yellow and pink to express the feeling of warmth and closeness. Of course, among them, tea uses a lot of green, beverages, a lot of green and blue, wine, pastry, a lot of red, a lot of children's food rose, a lot of daily use of cosmetics The main colors are mostly rose, pink, light green, light blue, dark brown, and clothing and hats are mostly dark green, dark blue, brown or gray.

(2) In terms of performance characteristics, as far as food is concerned, cakes and confections mostly use gold and light colors to give people an impression of fragrance; tea, beer and other drinks are mostly red or green, which symbolizes the richness and aroma of tea. Tomato juice and apple juice are mostly red, indicating the natural attributes of the item. Although some packages do not use colors with similar product attributes as mentioned above in the main color, if you look closely at the design of the package, if it is designed by your own home, then in the picture of its packaging There must be a symbolic color block, a color point, a color line, or a concentrated content highlighted in that color. This should be a triumph of everyone.