Consumer Psychology

Whether a product can have a good sales performance must be tested by the market. In the entire marketing process, packaging plays a very important role. It uses its own unique image language to communicate with consumers to influence consumers' first emotions. When consumers see it at first glance, they Interest in packaged products. It can both promote success and lead to failure, and unobtrusive packaging will sweep consumers away. With the continuous development and improvement of China's market economy, the majority of consumers have become increasingly mature and rational, and the market has gradually revealed the characteristics of a "buyer's market." This not only increases the difficulty in product marketing, but also makes packaging design unprecedented. The challenge has driven the packaging of products to grasp the consumer psychology of the public and develop in a more scientific and higher-level direction.

Packaging has become the main behavior of market sales in actual commercial activities, and inevitably has a close relationship with consumers' psychological activities. As a package designer, if you do not understand consumer psychology, you will be blind. How to attract consumers' attention, and how to further stimulate their interest and induce them to take the final purchase behavior, all must involve the knowledge of consumer psychology. Therefore, researching consumer psychology and changes is an important part of packaging design. Only by mastering and rationally using the laws of consumer psychology can we effectively improve the design quality and increase the sales efficiency while increasing the added value of goods.

Consumer psychology research shows that consumers have complex psychological activities before and after purchasing goods, and differences in many aspects such as age, gender, occupation, ethnicity, education, and social environment have divided many different consumer groups and their different The same consumer psychological characteristics.