Color-to-color Contrast

Besides, the contrast relationship between color and color. This is the easiest to perform but very difficult to grasp in many product packaging. In the design comes from the master, the wound effect of the packaging is Yangchun Baixue, otherwise, it is the Chiba people. Such a saying is often popular in Chinese calligraphy and painting. What is actually said is a contrasting relationship. Shown in packaging design, this contrast relationship is very obvious and very common. The so-called contrasts are generally in the following aspects: color contrast, light and light contrast, point-to-face contrast, complex contrast, elegant contrast, contrast contrast, and so on.

(1) Contrast of color.

This appears most frequently in the colors of current packaging designs and the most widely used range. The so-called contrast of shades should mean that two shades of light and shade appear on a screen at the same time in the design color, and produce a more harmonious perspective effect. Commonly used, such as a large area of light-colored flooring, and a dark composition on it, such as a light-colored flooring, brown color composition, or the use of light yellow or white pattern lines in brown color blocks; Pale green paving; dark green composition; pink paving; large red composition; light gray paving; soapy black composition; and so on. China's Changyu wine and Shuanghui style sausages and Xijie's meat packaging are mostly expressed in this form. The visual effect it shows is bright, simple, gentle and elegant.

(2) The light and heavy contrast of color use (or shade contrast) This is also one of the important reproduction methods in the use of packaging colors. This kind of light and heavy contrast often uses a light and simple background color to set off a heavy and deep theme pattern, or in a heavy and deep theme pattern (the color block pattern is more important). Shows the theme and name of the light and elegant packaging, as well as the trademark or slogan. In turn, a large area of deep and deep pigments can also be used as a foundation. In addition, use light and simple tones or focus on a certain color block or fully decorate some patterns. General pigments have a coordinated color contrast and a warm and cold color contrast. The method of coordinated color contrast is often light green to dark green; light to dark coffee; pink to red, etc., while the contrast of warm and cold colors is mostly black and white, red and blue, etc.