Wine has a long history in China. Wine is a must-have for each other during the Spring Festival. It has become an indispensable link between people and contacts. But we know that the cardboard wine bottle gift box also affects the sales of alcohol. This is because with the development of economy, people not only pay attention to the goods themselves, but also pay more attention to the design of packaging and appearance of goods. So wine box packaging customization appeared.
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Wine has a long history in China. Wine is a must-have for each other during the Spring Festival. It has become an indispensable link between people and contacts. But we know that the cardboard wine bottle gift box also affects the sales of alcohol. This is because with the development of economy, people not only pay attention to the goods themselves, but also pay more attention to the design of packaging and appearance of goods. So wine box packaging customization appeared.
In recent years, wine box packaging customization has gradually come into people's vision. So how should we choose suitable products when choosing alcohol products? What should we pay attention to? First of all, we must understand that the primary function of alcohol packaging design is the protection function of alcohol products themselves. This can make it in the whole process of storage, transportation and sales. Avoiding itself from being splashed and damaged is also one of the most concerned aspects of consumers in purchasing goods.. Secondly, wine commodities must improve the aesthetics of the packaging outside the enterprise. Because the beautiful and generous image of the outer packaging can foil the characteristics of the commodity itself, enhance the added value of the commodity, and more easily arouse consumer interest and stimulate consumers to buy, which puts forward higher requirements for the design of alcohol commodities. When shopping for goods, consumers will always unconsciously compare the design of outer packaging with the design of high-end alcohol brand goods, which may put forward harsh requirements for ordinary alcohol goods. On the other hand, this has also stimulated the reform of the outer packaging of many alcohol commodities. This is also a necessary factor for the customization of wine box packaging. In the whole customization process. Commodity characteristics and packaging design of gift box. They integrate with each other to set off the unique image of commodities, enhance their added value for commodities, and maximize commodity profits.
The necessity of customized cardboard wine bottle gift box makes liquor sellers pay attention to the added value of liquor products, especially their appearance design, in addition to the value of liquor products themselves. This is an important factor related to brand image and an important way to improve product influence and soft power. Therefore, doing a good job in the outer packaging design of wine gift boxes is the main factor to improve the sales capacity of commodities and increase the profits of commodities. On the other hand, this is also the soft demand of consumers for alcohol products. In the era of regarding consumers as God, consumers unconsciously put forward such higher requirements for alcohol commodities, which is also the inevitability of its emergence.
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